NewsIQ Audience

Connect with your consumers with precision and scale

NewsIQ Audience

Connect with your consumers with precision and scale

Premium Editorial Builds Premium Audiences

At the core of NewsIQ is the first party data we use to build robust, specific audience segments. We layer in traits from our quality audiences that only we know—resulting in meaningful 
consumer connections at scale. Every user has an individual identity and a lifetime of 1st party data accumulation that is used to build and optimize high-quality audience segments.

Our First Party Data Inputs

Content consumption

We understand our audience's passions and interests

Real Estate

A significant indicator of an individual's wealth and income

Financial and Occupational

We know our audience's occupation, industry, investment habits, and assets

Shopper

Access to transactional data enables us to see where people shop and what they're buying

Social

Our social listening technology makes the connection between social discussions and passion points

+ Your Brand's CRM Data

The option to pair your data with ours

Intelligent Distribution

Through display, desktop, mobile, native, and video, NewsIQ audiences are activated in guaranteed brand-safe, premium environments across News Corp's iconic properties.