The smarter way to connect
Insights to inform
A creative way to engage consumers
NewsIQ was created to give brands a new way of reaching News Corp’s sophisticated audiences in a safe, trusted environment to achieve measurable results.
SVP, Global Head of Programmatic
Chris Guenther is Senior Vice President, Global Head of Programmatic and GM of NewsIQ for News Corp
SVP, Head of Sales
Scott serves as the SVP of Sales and is currently spearheading the go-to-market strategy for NewsIQ
VP, Advertising Technology & Operations
Stephanie Layser is the VP of Advertising Technology & Operations at News Corp
Director, Corporate Marketing
Carol Gillard is the Director of Corporate Marketing for News Corp, overseeing all marketing initiatives for NewsIQ
VP, Ad Products
Moe Ismail is the VP of Ad Products at News Corp
Chris Guenther is Senior Vice President, Global Head of Programmatic and GM of NewsIQ for News Corp, focused on driving programmatic and ad tech collaboration across the media and information company’s global properties. Formerly, he was Vice President of Business Operations for Hearst Magazines International, working on sales operations and programmatic advertising across the digital businesses outside the United States.
Mr. Guenther previously served as VP, Digital Operations & Monetization at Conde Nast. Prior to that, he was head of Business Development for the Wall Street Journal Digital Network, and worked in the Corporate Strategy and Franchise Development groups of Dow Jones. He was also an associate at the Jordan Edmiston Group, a boutique investment bank focused on media. He has a master’s degree in business from Columbia University and a bachelor’s degree from Colgate University.
Scott serves as the SVP of Sales and is currently spearheading the go-to-market strategy for NewsIQ, which is the first solution that leverages all of News Corp’s first party data, social listening technologies and premium inventory as one unified marketing solution that is both scalable and guaranteed to be brand safe.
Scott brings 17+ years of experience building industry leading marketing solutions that equally benefit both the brand marketer and consumer. Prior to joining News Corp, he has built businesses within both venture-backed start-ups and some of the largest e-commerce and digital media organizations, including PayPal, eBay, Drizly, WHERE, and Time Warner. Scott is a Penn State graduate, an active speaker at various industry events and a firm believer in the words of Walt Disney, “It’s kind of fun to do the impossible!”
Stephanie Layser is the VP of Advertising Technology & Operations at News Corp. Prior to News Corp, Layser founded a digital media consulting business to help publishers understand and utilize programmatic advertising effectively. She managed a variety of projects including full stack analysis, yield optimization best practices, proper reporting and analytics, go-to-market sales strategy and programmatic trainings. Prior to that, she worked for Ashton Kutcher's media start up, A Plus, where she ran programmatic strategy and became an early adopter in developing a complex header bidding solution using prebid.js. In her eight years in publisher-side advertising, Layser oversaw programmatic at Dailymail.com and New York Post.
Carol Gillard is the Director of Corporate Marketing for News Corp, overseeing all marketing initiatives for NewsIQ. Prior to joining News Corp, Carol was Director of Trade Marketing for DEFY Media, where she was responsible for the B2B positioning of a portfolio of youth brands and spearheaded a corporate rebrand. Before transitioning to marketing, Carol held roles in media sales and integrated marketing at publishers such as VICE and BuzzFeed, and began her career on the media agency side.
Carol is a graduate of the University of Arizona, and fun fact—was a contributing writer for Cards Against Humanity.
Moe Ismail is the VP of Ad Products at News Corp. In this role, Moe is responsible for commercialization and development of first party data, audiences and attribution across News Corp’s brands. Prior to News Corp, Moe was the head of product at cielo24, a startup focused on combining machine and human intelligence to generate video data with human quality at the speed and scale of machines. Moe also served as the Product Director for Dun & Bradstreet’s Audience Solutions, where he designed the strategy and execution for bringing D&B’s wealth of B2B data to the AdTech eco-system, and has worked in Product related roles at a series of startups and R&D labs where he and his teams have built consumer apps, data products, and the infrastructure to support it.
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